Canon For Video
ROLE IN THE PROJECT:
— Art Direction
— Concept Development
— Identity
— Graphics / GFX
TEAM:
Creative Director: Chris Kelly
Associate Creative Director: Brenda Cortes
Director: Leanne Amann
DP: Max Henderson
Executive Producer: Hunter Blakely
Senior Producer: Anna Janowsky
Color: Jenny Montgomery
Music: Sonic Union
Production: Tiny Ark
Agency: PixelCREATIVE CONCEPT: This is a hype film.
Great shots don’t happen by accident. They happen on take 12. Or 19. Or 32. Keep Moving is a campaign about that passion and pursuit.
We drop straight into the middle of the work: adjust focus, rehearse timing, change angle. No excuses. No reset button. Just creators pushing until it clicks. Each scene loops with rhythm and pressure. The camera moves with them. The breakthrough isn’t celebrated. It’s earned.
Because if you’re serious about your shot, Canon is the camera you choose, take after take.
CANON MESSAGE: Canon is built for the creators who keep going, who tweak, reframe, and try again until instinct and image align.
Amateurs are inspired. Creators are seen and celebrated.
Record Button:
— Monospace, Canon’s custom-made UI font
Sound Direction — see main video for audio
Boxing Scene Concept & Art Direction
Final Car Scene:
—Art Direction;
—Typography.