Canon For Video



ROLE:
Art Direction
Concept
Identity
GFX
TEAM:
Creative Director: Chris Kelly
Associate Creative Director: Brenda Cortes
Director: Leanne Amann
DP: Max Henderson
Executive Producer: Hunter Blakely
Senior Producer: Anna Janowsky
Color: Jenny Montgomery
Music: Sonic Union
Production: Tiny Ark
Agency: Pixel
CREATIVE CONCEPT: This is a hype film.

Great shots don’t happen by accident. They happen on take 12. Or 19. Or 32. Keep Moving  is a campaign about that passion and pursuit.

We drop straight into the middle of the work: adjust focus, rehearse timing, change angle. No excuses. No reset button. Just creators pushing until it clicks. Each scene loops with rhythm and pressure. The camera moves with them. The breakthrough isn’t celebrated. It’s earned.

Because if you’re serious about your shot, Canon is the camera you choose, take after take.

CANON MESSAGE: Canon is built for the creators who keep going, who tweak, reframe, and try again until instinct and image align. 

Amateurs are inspired. Creators are seen and celebrated.




Record Button:
— Monospace, Canon’s custom-made UI font

On-Screen Animation:
— Blinking red circle;
— Matching the main track’s BPM.



Sound Direction (Go to the main video to hear!)
Boxing Scene Direction



Final Car Scene:
—Art Direction;
—Typography.