Symmetry music festival



Festival Identity, BrandingSymmetry was a site-specific audiovisual festival that started a new chapter of the electronic music scene in Almaty, Kazakhstan. Its identity was bilingual, aiming to capture the multicultural and chaotic nature of Almaty, while the two variable typeface families Din and GT Pressura Mono offered numerous expressions to echo the same idea. Besides posters, banners, and wayfinding signage, the identity contained 3D mapped projection onto a giant sculpture of Venus De Milo, a symbol of beauty that infused movement into the identity.